Learn things. Solve problems. Have fun.
Learn things. Solve problems. Have fun.
Your customers are telling you exactly what they need.
Pay attention.
You know your customer acquisition costs, but are you quantifying the cost of churn? Landing new customers averages 4-5x the cost of retaining your current ones, yet most companies don't prioritize retention in nearly the same way they do acquisition. Let's fix that and keep your customers yours.
Want to improve customer LTV? Better understanding your customers allows you to sell value-added products and services and increase average monthly recurring revenue. Let's understand what your customers look like segmented by product use case and distill your account management approach down to customer need fulfillment.
Your customers don't care about your internal operations. They want their problems solved immediately, with as little input and effort on their part as possible. You've designed your systems and processes from the inside out, but what do they look like from a customer's perspective? Let's map the customer journey holistically and optimize it for their experience. Don't worry, we'll find ways to reduce your operations complexity, saving your team time and you money in the process.
What does your customer follow-up cadence look like? How is feedback included in the product development process? Customer feedback is the your company's most direct link to the market––an ongoing record of what's working in your business and what isn't. Everyone in your company should have a direct view into customer feedback and how they can use it to improve their work. Let's build robust feedback loops that keep customers at the center of the conversation during decision making.
Your customer experience is built on the hard work and candor of your front-line employees. They're the public face of your company and have the best sense of the issues plaguing customers day-to-day. Let's design ways to involve front line employees in product and service improvements to keep them engaged and actively contributing to the broader trajectory of the company.
Hi, I'm Kyle 👋🏼
I'm a CCXP (Certified Customer Experience Professional) who loves helping companies understand their customer experience as a fundamental component in decision making. I've built customer-centric products and services at a small moonshot startup, as well as run the global CX function at a multi-billion dollar tech logistics company. Regardless of company size or vertical, my goal is always to shift business thinking from framing based on internal objectives (inside-out) toward what their work does to directly solve customer needs (outside-in).
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